About Us

Hello! I’m Janara

(pronounced Ja-na-da), CEO and Master Designer of Sili+Bells.

Our Story

 

Born in Harlem and raised in Chicago, I bring together a background in Sociology, Visual Communications, and an MBA in Marketing—along with over a decade of experience in corporate marketing and graphic design. Before Sili+Bells, I founded Jais-Ink, a graphic design firm, where I honed my eye for visual storytelling and brand identity.

In 2013, I stepped away from the corporate world to focus on my family. What began as a creative outlet—making jewelry for my children—quickly became something more meaningful.

Sili+Bells was officially born in 2017, named after my daughters, Silina and Isabella. The spark came from a simple moment: after my daughter lost yet another pair of sterling silver earrings, I decided to create stylish, affordable, “safe metal” alternatives myself. That small, personal solution grew into a brand rooted in intention, creativity, and care.

Today, Sili+Bells creates handcrafted jewelry and accessories using upcycled leather, repurposed denim, stainless steel, and thoughtfully chosen beads. Every piece is designed as wearable art—bold yet refined, expressive yet timeless.

Each design reflects individuality and craftsmanship, blending sustainability with elevated style. What started at my kitchen table has grown into a brand that celebrates conscious fashion, creative expression, and pieces made to be worn, loved, and lived in.

Press & Features

Sili+Bells was featured on the hit television series Grown-ish during seasons 3 through 5. Several pairs of our handcrafted earrings were worn by Kiela Hall, portrayed by Daniella Taylor, as part of the show’s bold and expressive costume design led by Michelle Cole.

Seeing Sili+Bells styled on screen was a full-circle moment—proof that sustainable, handcrafted design belongs in fashion-forward spaces.

 

Mission

At Sili+Bells, we craft high-quality, sustainable jewelry that celebrates creativity, individuality, and conscious luxury. Using premium recycled leather and repurposed denim, we design one-of-a-kind, handcrafted accessories for those who value distinctive style and ethical fashion.

Our mission is simple: to create timeless pieces that feel personal, are made responsibly, and leave a positive, lasting impact on both the people who wear them and the planet.

Vision

Our vision is to redefine luxury through thoughtful, eco-conscious craftsmanship. We imagine a world where sustainable fashion is not a compromise, but a choice rooted in style, intention, and quality.

Through timeless, wearable art, Sili+Bells aims to deepen the connection between people, fashion, and the planet—empowering individuals to make elevated, conscious choices without sacrificing self-expression.

Stay Connected

I’m thrilled to share my passion with you and look forward to helping you find the perfect piece!

Thank you so much for supporting Sili+Bells. Whether this is your first visit or you’ve been a customer from the start, I truly appreciate your support. Sign up for our newsletter to receive exclusive access to new collections, eco-friendly fashion tips, and special offers. And don’t forget to follow us on social media for behind-the-scenes looks and updates on our latest designs!

 

Our Core Values

 

Creativity
Bold, imaginative design is at the heart of Sili+Bells. Each piece is created to inspire self-expression and individuality.

Sustainability
We transform upcycled leather and repurposed denim into thoughtfully designed accessories, redefining luxury with purpose.

Craftsmanship
Every piece is handcrafted with precision and care, resulting in durable, high-quality accessories made to last.

Authenticity
We celebrate originality—embracing the natural character and uniqueness of every one-of-a-kind design.

Empowerment
Our designs are made to support bold, confident self-expression through conscious, intentional style.

Community
Sili+Bells is built on connection. We foster an inclusive community rooted in creativity, collaboration, and shared values.

Ethical Luxury
We believe luxury should be mindful. Our practices prioritize ethics, responsibility, and respect throughout our process.

Innovation
We continuously explore new ways to blend modern design with sustainable materials, staying forward-thinking without chasing trends.

Passion
Passion fuels everything we create—from concept to completion—driving our commitment to meaningful, responsible design.

Joy
We design accessories meant to be worn, loved, and enjoyed—pieces that bring joy, confidence, and a little extra delight to everyday life.

Our Eco-Promise

Sustainable Style, Handcrafted with Purpose

At Sili+Bells, sustainability isn’t a trend — it’s foundational. Each handcrafted piece is made using approximately 80% upcycled materials, including recycled leather and repurposed denim, blending elevated design with responsible craftsmanship.

As part of our commitment to the planet, every purchase plants a tree in your name. It’s our way of ensuring that style and impact go hand in hand — creating accessories that feel good to wear and even better to support.

 

Stay Connected

Thank you for being here. Whether you’re discovering Sili+Bells for the first time or have been part of this journey from the beginning, your support truly means everything.

Join our newsletter for early access to new collections, thoughtful updates, and occasional behind-the-scenes moments from the studio. You can also follow along on social media to see what’s inspiring us, what we’re creating, and how Sili+Bells continues to evolve.

I’m so glad you’re here — and I can’t wait to share what’s next.